About Us
1. Informative. It doesn’t always have to tell your whole story, but it should at least provide people with an idea of.
2. Contain social proof, testimonials, and some personal information that visitors can relate to, such as education, family, etc.
a. They need to distinguish what sets you apart and makes you… you.
3. Useful.
4. Engaging.
5. Easy to navigate.
6. Accessible on any device.
